Building a brand for something unique
Building a brand for something unique
Building a brand for something unique
Summary
Create a brand identity for a start-up company, with nomenclature and brand identity for a concept product in the e-bike space.
Creating one identity on a small budget can be tough but encourages you to be resourceful. Creating two is incredibly challenging! What this does though is focus the mind and the process, so that the client understands expectations and ultimately trusts you as a creative to bring your experience to bear when making key decisions along the way.
This project would have its challenges. For instance, there was no prototype or visual reference for the product that needed branding. The product itself was at the design stage, so I realised the identity would need to reflect the industry and take hints from the early product design direction.
The following is a snapshot of the visual side of the project and a summary of the process taken from concept to completion. Both nomenclature and the company proposition went through its own process that I’ve not included here as I wanted this piece to be a visual journey. The product itself is still at prototype stage and will be ready for testing in 2022 when you can see it in its entirety.
Summary
Create a brand identity for a start-up company, with nomenclature and brand identity for a concept product in the e-bike space.
Creating one identity on a small budget can be tough but encourages you to be resourceful. Creating two is incredibly challenging! What this does though is focus the mind and the process, so that the client understands expectations and ultimately trusts you as a creative to bring your experience to bear when making key decisions along the way.
This project would have its challenges. For instance, there was no prototype or visual reference for the product that needed branding. The product itself was at the design stage, so I realised the identity would need to reflect the industry and take hints from the early product design direction.
The following is a snapshot of the visual side of the project and a summary of the process taken from concept to completion. Both nomenclature and the company proposition went through its own process that I’ve not included here as I wanted this piece to be a visual journey. The product itself is still at prototype stage and will be ready for testing in 2022 when you can see it in its entirety.
Summary
Create a brand identity for a start-up company, with nomenclature and brand identity for a concept product in the e-bike space.
Creating one identity on a small budget can be tough but encourages you to be resourceful. Creating two is incredibly challenging! What this does though is focus the mind and the process, so that the client understands expectations and ultimately trusts you as a creative to bring your experience to bear when making key decisions along the way.
This project would have its challenges. For instance, there was no prototype or visual reference for the product that needed branding. The product itself was at the design stage, so I realised the identity would need to reflect the industry and take hints from the early product design direction.
The following is a snapshot of the visual side of the project and a summary of the process taken from concept to completion. Both nomenclature and the company proposition went through its own process that I’ve not included here as I wanted this piece to be a visual journey. The product itself is still at prototype stage and will be ready for testing in 2022 when you can see it in its entirety.
Research.
Research.
Research.
Research fell into three categories; the industry, the competitors and design trends. From the research in these areas this led to the creation of mood boards and inspiration.
It was clear at the briefing stage that the Client was incredibly knowledgeable and ambitious about both the industry and the product, and wanted to remain close to the process. This would allow me to take the client on the journey at each stage, and to ensure buy-in at each point.
Research fell into three categories; the industry, the competitors and design trends. From the research in these areas this led to the creation of mood boards and inspiration.
It was clear at the briefing stage that the Client was incredibly knowledgeable and ambitious about both the industry and the product, and wanted to remain close to the process. This would allow me to take the client on the journey at each stage, and to ensure buy-in at each point.
Research fell into three categories; the industry, the competitors and design trends. From the research in these areas this led to the creation of mood boards and inspiration.
It was clear at the briefing stage that the Client was incredibly knowledgeable and ambitious about both the industry and the product, and wanted to remain close to the process. This would allow me to take the client on the journey at each stage, and to ensure buy-in at each point.
Concepts.
Concepts.
Concepts.
Research fell into three categories; the industry, the competitors and design trends. From the research in these areas this led to the creation of mood boards and inspiration.
It was clear at the briefing stage that the Client was incredibly knowledgeable and ambitious about both the industry and the product, and wanted to remain close to the process. This would allow me to take the client on the journey at each stage, and to ensure buy-in at each point.
Research fell into three categories; the industry, the competitors and design trends. From the research in these areas this led to the creation of mood boards and inspiration.
It was clear at the briefing stage that the Client was incredibly knowledgeable and ambitious about both the industry and the product, and wanted to remain close to the process. This would allow me to take the client on the journey at each stage, and to ensure buy-in at each point.
Research fell into three categories; the industry, the competitors and design trends. From the research in these areas this led to the creation of mood boards and inspiration.
It was clear at the briefing stage that the Client was incredibly knowledgeable and ambitious about both the industry and the product, and wanted to remain close to the process. This would allow me to take the client on the journey at each stage, and to ensure buy-in at each point.
Design.
Design.
Design.
The development stage is many things. It’s a chance to tweak the concepts, it’s a phase to rework the ideas and it’s the part where you can bring the brand to life. The product logo went through some iteration, mainly due to unforeseen trademark issues, but both logos had tweaks to colour and font style to align them closer.This is also the stage to produce the creative pillars; attributes that allow the brand to develop including typography, image style and the company colour palette.
The development stage is many things. It’s a chance to tweak the concepts, it’s a phase to rework the ideas and it’s the part where you can bring the brand to life. The product logo went through some iteration, mainly due to unforeseen trademark issues, but both logos had tweaks to colour and font style to align them closer.This is also the stage to produce the creative pillars; attributes that allow the brand to develop including typography, image style and the company colour palette.
The development stage is many things. It’s a chance to tweak the concepts, it’s a phase to rework the ideas and it’s the part where you can bring the brand to life. The product logo went through some iteration, mainly due to unforeseen trademark issues, but both logos had tweaks to colour and font style to align them closer.This is also the stage to produce the creative pillars; attributes that allow the brand to develop including typography, image style and the company colour palette.
“The process I follow for this project is scaled accordingly and repeated across every branding project I work on, whether as part of a team or individually, whether for a small budget start-up or a globally recognised brand.”
“The process I follow for this project is scaled accordingly and repeated across every branding project I work on, whether as part of a team or individually, whether for a small budget start-up or a globally recognised brand.”
“The process I follow for this project is scaled accordingly and repeated across every branding project I work on, whether as part of a team or individually, whether for a small budget start-up or a globally recognised brand.”
Artwork.
Artwork.
Artwork.
Supplying final assets and the brand book complete the artwork phase. In this instance, the client had enough to start marketing the brand and attract additional funding and support. You can see a snapshot of the brand roll-out below.
Supplying final assets and the brand book complete the artwork phase. In this instance, the client had enough to start marketing the brand and attract additional funding and support. You can see a snapshot of the brand roll-out below.
Supplying final assets and the brand book complete the artwork phase. In this instance, the client had enough to start marketing the brand and attract additional funding and support. You can see a snapshot of the brand roll-out below.
Sign off.
Sign off.
Sign off.
Hopefully this brief insight of the creative process gives you an idea to how I work. If you’re a company who needs a rebrand or you’re starting out and need a new identity then please contact me to discuss your requirements.
Alternatively, if you're a design or marketing agency who needs creative solutions, let me know how I can support your team.
Hopefully this brief insight of the creative process gives you an idea to how I work. If you’re a company who needs a rebrand or you’re starting out and need a new identity then please contact me to discuss your requirements.
Alternatively, if you're a design or marketing agency who needs creative solutions, let me know how I can support your team.
Hopefully this brief insight of the creative process gives you an idea to how I work. If you’re a company who needs a rebrand or you’re starting out and need a new identity then please contact me to discuss your requirements.
Alternatively, if you're a design or marketing agency who needs creative solutions, let me know how I can support your team.