The Future of Cybersecurity
The Future of Cybersecurity
The Future of Cybersecurity
Summary
This year I worked with Midlands-based cybersecurity firm Metcloud, to produce a brand refresh for the company. The ultimate aim was to reposition and rebrand the company as it pushes forward with increased investment and a five year expansion plan.
Approach
With 25 years as a successful MSP, Metcloud has always been at the forefront of evolving technologies in its sector. As it gains new investment and growth capabilities alongside development in AI and ML, a new, consistent message and visual style was required as they look to reposition themselves to attract new audiences.
The key approach was to de-clutter their current marketing style and create a brand that had impact, consistency and clarity in a competitive marketplace.
Summary
This year I worked with Midlands-based cybersecurity firm Metcloud, to produce a brand refresh for the company. The ultimate aim was to reposition and rebrand the company as it pushes forward with increased investment and a five year expansion plan.
Approach
With 25 years as a successful MSP, Metcloud has always been at the forefront of evolving technologies in its sector. As it gains new investment and growth capabilities alongside development in AI and ML, a new, consistent message and visual style was required as they look to reposition themselves to attract new audiences.
The key approach was to de-clutter their current marketing style and create a brand that had impact, consistency and clarity in a competitive marketplace.
Summary
This year I worked with Midlands-based cybersecurity firm Metcloud, to produce a brand refresh for the company. The ultimate aim was to reposition and rebrand the company as it pushes forward with increased investment and a five year expansion plan.
Approach
With 25 years as a successful MSP, Metcloud has always been at the forefront of evolving technologies in its sector. As it gains new investment and growth capabilities alongside development in AI and ML, a new, consistent message and visual style was required as they look to reposition themselves to attract new audiences.
The key approach was to de-clutter their current marketing style and create a brand that had impact, consistency and clarity in a competitive marketplace.
“The new Metcloud logo needed impact and simplification, removing any sense of an overused cloud graphic.”
“The new Metcloud logo needed impact and simplification, removing any sense of an overused cloud graphic.”
“The new Metcloud logo needed impact and simplification, removing any sense of an overused cloud graphic.”
The Brand Philosophy
The Brand Philosophy
The Brand Philosophy
The METCLOUD Lens was developed as a tool to effectively communicate the philosophy of the brand in a visual way.
Based on the concept of an eye, symbolising focus, observation and monitoring, the Lens is used throughout METCLOUD’s communication to support the brand messaging.
The METCLOUD Lens should become synonymous with the brand and stand for focus, clarity & vision, giving clients an effective proposition for the understanding of METCLOUD’s cybersecurity offering.
It was important for this circular lens device to be a key visual element throughout brand communication, whether in illustration, photography or content messaging.
The METCLOUD Lens was developed as a tool to effectively communicate the philosophy of the brand in a visual way.
Based on the concept of an eye, symbolising focus, observation and monitoring, the Lens is used throughout METCLOUD’s communication to support the brand messaging.
The METCLOUD Lens should become synonymous with the brand and stand for focus, clarity & vision, giving clients an effective proposition for the understanding of METCLOUD’s cybersecurity offering.
It was important for this circular lens device to be a key visual element throughout brand communication, whether in illustration, photography or content messaging.
The METCLOUD Lens was developed as a tool to effectively communicate the philosophy of the brand in a visual way.
Based on the concept of an eye, symbolising focus, observation and monitoring, the Lens is used throughout METCLOUD’s communication to support the brand messaging.
The METCLOUD Lens should become synonymous with the brand and stand for focus, clarity & vision, giving clients an effective proposition for the understanding of METCLOUD’s cybersecurity offering.
It was important for this circular lens device to be a key visual element throughout brand communication, whether in illustration, photography or content messaging.
“To support my own graphic work through this project, I commissioned both illustration and photography so we could build an asset library to fulfil the brand vision at launch, which we would use across print and digital platforms.”
“To support my own graphic work through this project, I commissioned both illustration and photography so we could build an asset library to fulfil the brand vision at launch, which we would use across print and digital platforms.”
“To support my own graphic work through this project, I commissioned both illustration and photography so we could build an asset library to fulfil the brand vision at launch, which we would use across print and digital platforms.”
Art Direction – Mark Townsend. Photography – Ed Moss
Art Direction – Mark Townsend. Photography – Ed Moss
Art Direction – Mark Townsend. Photography – Ed Moss
Art Direction – Mark Townsend. Illustration – Kat Tromans
Art Direction – Mark Townsend. Illustration – Kat Tromans
Art Direction – Mark Townsend. Illustration – Kat Tromans
Design – Mark Townsend.
Design – Mark Townsend.
Design – Mark Townsend.
Digital
A key objective for the refresh was to develop a new website, fit for purpose as the company expands its content and activity across digital media.
I managed the whole process from initial ideation workshops to launch day delivery.
From understanding the Metcloud team’s expectations, I devised the website structure, planned out the wireframes and eventually created all high resolution assets. This enabled the site to appear heavily brand-led during it’s launch window, cementing the work the client and I had produced.
Digital
A key objective for the refresh was to develop a new website, fit for purpose as the company expands its content and activity across digital media.
I managed the whole process from initial ideation workshops to launch day delivery.
From understanding the Metcloud team’s expectations, I devised the website structure, planned out the wireframes and eventually created all high resolution assets. This enabled the site to appear heavily brand-led during it’s launch window, cementing the work the client and I had produced.
Digital
A key objective for the refresh was to develop a new website, fit for purpose as the company expands its content and activity across digital media.
I managed the whole process from initial ideation workshops to launch day delivery.
From understanding the Metcloud team’s expectations, I devised the website structure, planned out the wireframes and eventually created all high resolution assets. This enabled the site to appear heavily brand-led during it’s launch window, cementing the work the client and I had produced.
